JACK WHITE FOR 2027 SUPER BOWL? YES PLEASE

I usually don’t give two shits about Thanksgiving. I hate turkey, and I couldn't care less about the Lions or the Cowboys, but this year, Jack White stepped out at Ford Field and reminded everyone what a live halftime performance actually looks and sounds like, and gave me something to remember this Thanksgiving.

For a few beautiful minutes, there were no lip-sync tracks, no choreography that is lamer than the Macy’s Thanksgiving Day Parade, and no dancers acting like this MTV Spring Break 1998. It was just Jack White, a guitar, Detroit energy, and a stadium full of people, actually locked into the music. It honestly felt like the halftime show America needed.

Now, I’m not saying Jack White needs to jump the line and take over this year’s Super Bowl. That’s some MAGA-level shit. I’m all in on Bad Bunny. The guy is a global star, pulls insane streaming numbers, sells out stadiums, and here’s a reminder for the boomers and MAGA crowd…. Puerto Ricans are American. Bad Bunny is as American as Kid Rock and more liked.

It seems that almost every year since The Who was the Super Bowl halftime show, my dad groans when they announce the Super Bowl halftime act, and every year I tell him the same thing: “You are not the targeted demographic anymore.”

The halftime show isn’t made for 70-year-old dudes wanting Steely Dan. It’s built for younger and global fans.

American football fans aren’t the only ones who piss and moan about halftime shows. CFL fans were also disappointed with Machine Gun Kelly performing at this year’s Grey Cup a few weeks ago, especially after rave reviews from the past couple of shows, which included the Jonas Brothers last year and Green Day in 2023.

With that said, Jack White’s Lions performance felt like a preview of what could be in 2027 at SoFi Stadium. His music already blasts through NFL stadiums every Sunday thanks to “Seven Nation Army,” making him known by multiple generations.

In closing, here’s the truth:
If you’re constantly complaining about halftime shows, you’re probably not the target audience, and that’s fine. You’re free to use halftime as a potty break and a chance to grab a Bud Light.

As for me, I’m fired up to see what Bad Bunny brings to the Super Bowl stage, and I’m absolutely here for watching MAGA cry about it.